Tennis & Performance Leadership

Bringing analytics, systems leadership, and strategic clarity from world-class organizations to competitive athletics.

Who I Am & What I Do

I'm a leadership and systems strategist with experience managing high-stakes digital transformations, public sector innovation, and teams across complex environments—including roles at global tech companies and government agencies. Before that, I served on active duty in the U.S. Air Force, an experience that shaped my leadership style in clarity, precision, and trust-building.

In parallel, I've spent over a decade as a competitive tennis coach at both developing and elite high school programs, including Catlin Gabel—one of Oregon's most decorated tennis programs. I've coached state champions, All-State players, and helped numerous athletes compete at the collegiate level, including Division I and top academic institutions nationwide.

Coaching Philosophy & Team Culture

My coaching is about more than tennis. It's about fostering confidence, independence, and composure. I build systems and use analytics to help players understand their performance, track improvement, and make smarter decisions under pressure. I transform tennis—an individual sport—into a true team environment.

"I'd much rather you figure out how to work out of a jam than always look back relying on me to bail you out. I can only do so much with body language, when I can't take the racquet from you and win a few points on your behalf."

This confidence-building approach has yielded classes of players who learn to trust themselves on court and, more importantly, in life. For female athletes especially, I emphasize decision-making independence and self-reliance – skills that translate directly to leadership roles throughout their lives.

Core Leadership Principles

Purpose-Driven Motivation: Creating benchmarks and giving players "something to play for" – essential for both athletic and professional growth
Balanced Competition: Fostering healthy competition while prioritizing enjoyment of the process
Trust Development: Building a foundation of mutual trust through consistent support and progressive challenges
Analytics-Informed Strategy: Implementing data-driven approaches that reveal hidden patterns and opportunities
Adaptive Leadership: Evolving strategies based on unique player needs while maintaining core values

"Whether you're the #1 player or just starting out, my goal is the same: Equip you with the mindset and skills to exceed your own expectations."

Competitive Analytics & Insights

I develop custom metrics that help players and coaches find incremental advantages, improve decision-making, and achieve sustainable success. As a self-described "analytics dork," I've pioneered systems that quantify the less tangible aspects of performance:

Work Rate

Quantifying effort and strategic effectiveness through measurable actions, scaled from 0-10. Highlights both physical exertion and court positioning.

CLUTCH

Measuring performance in pivotal moments compared to baseline expectations. Identifies how individuals perform under pressure.

NET Score

Assessing conversion of effort into outcomes—true performance efficiency. Evaluates how effectively effort translates to results.

These frameworks provide targeted insights for both individual development and team strategy. While developed for tennis, these metrics translate seamlessly to measuring leadership effectiveness, team dynamics, and organizational performance.

Coaching Experience

As Head Coach at Catlin Gabel School since 2019, I've led one of Oregon's most decorated tennis programs. My teams have produced numerous All-State selections and collegiate tennis players, including at the NCAA Division I level.

Prior to Catlin Gabel, I coached both scholastic and collegiate programs in three states and Colorado, developing championship teams and individual state, regional & district champions.

My coaching has been recognized with Oregon State Coach of the Year honors, and I currently serve on the OSAA State Seeding Committee and as State Tennis Co-Chair for the Oregon Athletic Coaches Association (OACA), contributing to policy and strategic leadership of high school tennis statewide.

Leadership Approach

My coaching style fosters player agency within a structured environment. This approach mirrors effective organizational leadership, where empowering team members while providing clear direction creates sustainable success.

"I run a program that I'd want to participate in. It doesn't mean it's always easy. You don't get what you want all the time. You can earn trust, role changes, and opportunities to try new things."

The flexibility and adaptability required in tennis coaching directly translates to navigating complex organizational environments. Players in my program learn to:

Take ownership of their development process
Contribute to team strategy and planning
Adapt to changing conditions and opponents
Balance individual goals with team objectives
Develop resilience through progressive challenges

These skills form the foundation of effective leadership in any context, from sports to corporate environments to public institutions.

How I Can Help Your Program

Drawing from my experience developing competitive athletes and teams, I offer consulting services in:

Team Culture and Leadership Development – Workshops and implementations for teams and organizations
Custom Analytics and Performance Dashboards – Data-driven insights for coaches and players
Mental Performance Coaching – Building confidence and decision-making in critical moments
Operational Strategy – Practice design, communication systems, and team management
Speaking Engagements – Leadership, performance mindset, and strategic innovation